SET THE VIBE

When the vibe is right…
Everything just works.

When the vibe is wrong…

People’s attention wanders
They disengage
It’s kinda just… meh

See, if you’ve ever put on a live event, you know that there’s curveballs around almost every corner.

Starts with lookin’ at venues.

Then you’re getting production quotes.

Then someone slaps you in the face with a “room block”.

Point is, it comes down to this.

You have already, or are about to invest tens, if not hundreds of thousands of dollars into producing a live event.

You likely have thousands of dollars in anticipated sales that depend on people at the event buying an offer you have.

At Tony Robbin’s Business Mastery (an event I’ve been fortunate enough to be behind the scenes of), Tony talks about customers needing to be in a “buying state.”

Meaning that the conditions MUST be just right for a customer to take the next action…

So what are your AV options?

Really there’s just two.

“In house” will be the hotel’s preferred vendor (no duh… they take a cut).

We’ll get to these in a second.

The other is third-party.

Most first-time entrepreneurs don’t even realize this is an option.

Ultimately, you need a production team that will not only quote you correctly based on your needs and outcomes, but also be willing to put THEIR reputation on the line for the show’s production.

Listen, I’ve seen in-house AV teams at major venues pull off some crazy stuff.

Playing depressing Adele songs before the next speaker walks on stage.
Playing Numb by Linkin Park for every single walk-on and off song for an entire 2-day event.
Playing the wrong video during a $45,000 Mastermind offer from stage.

(I’ve seen all of these things happen LIVE)

Don’t tell me that doesn’t leave an impression.

Because when it comes down to it, the people you hire are a reflection of you and the standards you hold.

More importantly, you don’t get a second chance at a first impression with a room full of paid attendees.

In some cases, they’re looking for things to be wrong, reasons to not trust you.

So how does it feel if the “vibe” is off?

It’s like making love in complete silence with all the lights on.

Still good, but could definitely be enhanced with music and lights to set the vibe.

Wanna go with the in-house team?

Some dude straight outta audio engineering school who might be able to put on a microphone but doesn’t understand the nuances of timing cues correctly, stacking music and raising energy levels in a room with light and sound.

Think you can trust them?

Think again.

They’re great for the corporate clients.

Could maybe even get through an award ceremony for regional salespeople.

But that ain’t my crowd.

See, at 17 years old, I got thrown into the deep end of AV with my first event being with none other than Tony Robbins, learning the ropes at the back of the room.

Whether it’s Jaiya Ma talking about female anatomy, Gabby Bernstein leading a guided meditation or Eric Worre creating breakthroughs for Network Marketers, I can keep up and am finding ways every second to elevate the message and mission of whoever I get the honor of supporting with AV.

What I do is hard to convey in writing, but when you see or experience it, you’ll never want to be at an event without it.

Chances are that someone you trust has sent you to this page or maybe something I posted piqued your interest.

If you have an event coming up, let’s have a conversation about your outcomes and how I could support you to create an unforgettable experience.

The form at the bottom of this page is the best way to schedule that conversation.

Talk soon.

Alex King